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How do independent website sellers enter Southeast Asian Market?


According to relevant surveys, since February 2020, due to the implementation of global epidemic prevention measures, remote working in various regions has become increasingly normalized, and people’s needs in life have gradually expanded from epidemic prevention materials to daily necessities, office facilities and equipment, and even to home exercise, health products, etc. The continuous impact of the epidemic has caused setbacks in the global industry. As far as e-commerce is concerned, since many platforms have banned the sale of sensitive and epidemic-prevention products, and Google has banned promotion, it has become difficult for cross-border e-commerce sellers to move. Many sellers have successively shifted their tentacles to non-platform channels, and used independent stations, social platforms and other means to “self-rescue”.

According to relevant data, Shopify’s new store count at the end of the first quarter increased by 71% year-on-year. The inconvenience of travel and the huge demand once again provided another opportunity for business transformation, especially e-commerce involving cross-border and less mature regional markets. As a result, a large number of Chinese sellers responded quickly and set up independent websites for operation and sales.

There is a lot of room for growth in Southeast Asia as an independent websites.

In previous years, most Chinese sellers entered Southeast Asian market through e-commerce platforms such as Shopee and Lazada. However, in the past one or two years, with the sharp increase in the number of sellers, the threshold of the platform is also increasing, and many sellers are subject to the restrictions of the platform policy during the epidemic this year, so that, whether it is a beginning seller or a big seller, independent websites are getting more and more attention.

A cross-border seller who has been active in the Thai market for many years said that the enthusiasm of local merchants for Shopee and Lazada is not as high as expected. Local sellers prefer the model based on independent e-commerce and operation and promotion through social media.

It is understood that the penetration rate of social media in Southeast Asia is firmly in the forefront of the world rankings. Taking Thailand as an example, its social media penetration rate ranks among the top three in the world, and users’ usage rate of social media such as Facebook is even much higher than that of Europe and the United States; On the other hand, the rapid rise and popularity of independent website building tools has gradually made it a mainstream e-commerce consumption channel other than e-commerce platforms.

The advantages of independent websites entering the Southeast Asian e-commerce market.

Entering the Southeast Asian e-commerce market through a non-platform way of independent website and social media promotion is mainly based on the following advantages:


  1. The seller completely dominates the profit and product premium, and there is no need to worry about the relevant fees being drawn by the third-party platform, and the operating cost is relatively stable and controllable;


  1. . Sellers can fully grasp the buyer’s information and data, conduct user portraits, establish their own private domain traffic and buyer community, and increase the repurchase rate, especially for sellers who want to cultivate their own brand and reputation. The station is equal to having the user’s dominance;


  1. Not restricted by platform policies and systems, there is no need to worry about the risks of platform suppression, fund freezing, traffic transfer, account closure, etc. In addition, it can also play a personalized operation without being dominated by a unified style, and can run out of page design and interactive experience.


  1. There is no need to stock up and hold goods too much, reduce capital occupation, and avoid tight capital flow or risk of breakage.

Therefore, if you have both platform store sellers and want to be an independent websites, you may consider trying UPFOS. At present, UPFOS is connected to local platforms in Southeast Asia, and can also be connected to multiple independent webistes building stations, so it is more friendly to sellers who want to have a local store in Southeast Asia. Besides, Shopee, Lazada, Tokopedia, Sendo, TIKI, Akulaku, Bukalapak, and etc, UPFOS can also connect to the most polular websites-building platform, Shopify and Magento.

 If you want to know more about our products, you can click “FREE DEMO” for a free trial, and we will also have professional online customer service to answer your questions.

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