According to a report by CNBC on December 14, the total number of monthly active users of “Instagram” has exceeded 2 billion, which also marks that “Instagram” has entered a new stage of development. It is worth noting that the total number of users of “Instagram” of 2 billion was reached before the parent company Facebook changed its name to Meta.
Previously, “Instagram” has been questioned by the outside world due to user privacy and security issues. According to “PYMNTS” reports, last week “Instagram” CEO Adam Mosseri said before the start of the US Senate Commerce Committee that Facebook plans to launch a social media platform specifically for children. The new platform is designed to allow children to use social media safely without worrying about the potential risks posed by harmful content.
Before Mosseri announced the new platform plan, “Instagram” had already announced to the outside world that it would strengthen the privacy protection of platform users, while restricting the dissemination of inappropriate content for teenagers on the platform. In addition, Mosseri said that “Instagram” will also launch a new feature called “Take a Break” to control the length of time users use the app.
Four principles of using Instagram to attract traffic at no cost
(1) Take beautiful product pictures
Instagram users expect beautiful, eye-catching images, not product displays. You can shoot photos of product usage scenes, product details, behind-the-scenes footage, and add stories and life elements.
(2) Use Hashtag (tag) skill fully to facilitate user search
Instagram hashtags are very important, every time we post, we must try to have trending hashtags as much as possible, which allows our pictures to be found in the pool. The keywords of the tags should use popular topic keywords as much as possible. Whoever masters the basis of these traffic sources will master the premise of large traffic. Each post can use 30 tags. Of course, we sometimes use 10 popular ones. At the same time, if you are doing brand operation, you can also create your own tags to increase your brand exposure.
(3)The time of posting should be mastered, and most users should not post when they are sleeping
So how do you calculate the best moments to post your content? I can summarize this best moment for you: Take American users as an example: China time: 5:30 to 7:30 in the morning (except weekends). 12 midnight to 3 am. These are for American customers. It is not difficult for us to find these times. Generally, they are on the way to work in the morning, during the lunch break, and after dinner. These we can check the timetable of each country to know.
(4) Increase interaction and increase user attention
The biggest highlight of Instagram is the extremely high user engagement. If you want more people to follow you, the title should be interesting, and the content should be in line with the public’s taste; often interact with fans, select a few replies if there are many replies from fans, and reply one by one if there are few replies from fans, so that more and more people will interact with you.
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