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4 reasons why customer feedback is the most significant factor to your online business?


If you found this article, you probably run your own business or deal with customers and want to know why collecting their opinions may be important to you.

If you run your own business, either online or offline, you definitely would do your best to please your customers, satisfy their needs, and eventually to keep them loyal to your brand. But how can you be sure that your efforts bring desired results? If you do not try to find out what your clients actually think about your products, you will never be able to give them the best customer experience. Their opinions about your brand is helpful information that you can use to modify your business to satisfy their needs more accurately.

1. Collecting customer feedback shows you value their opinions

By asking your clients the eedback you communicate is important to you. You involve them in shaping your business so they feel more attached to your company. Listening to their voice helps you create stronger relations with them. This is the best way to gain valuable brand ambassadors who will spread positive ideas for you. And they even can bring more customers to your stores. It will show great traffic data to your stores also.

2. Customer feedback helps improve products and services

When you initially introduce a new product, brand, or service to market you probably have an idea about customer needs. Only after your customers use your product or service you can learn about all the advantages, flaws, and their actual experience. On top of that, their needs and expectations evolve with time.

Customer feedback is an insight into what is working well about your product and what should be done to make the experience better. You might have the best expertise in the industry in which your company operates, but your professional knowledge will never be more valuable to business performance than customer insights. Their opinions help you ensure that the end product will actually meet their expectations, solve their problems and fulfill their needs.

3.Customer feedback helps to improve customer retention

 Customer feedback benefits are significant. It helps you determine if your clients are satisfied with your products and detect areas where you should improve. Thanks to asking for opinions regularly you can always keep a finger on the pulse. Each time a dissatisfied customer expresses his disappointment you can immediately react and find a solution to fix an issue. This is a perfect moment to win a client back and even increase his level of loyalty. 

4. Customer feedback gives you data that helps taking business decisions

There is no place for business decisions based on loose guesses on a highly competitive market. Successful business owners gather and manage distinct kind of data that helps them develop future strategies. Only in this way they are able to adjust their products and services to perfectly fit customer needs.

If you have many online stores from either the same platforms or different platforms, it will be really difficult to reply all customer feedback through always changing stores within their first time. Here we recommend UPFOS as the solution for your confusion. UPFOS is the best Omni channel system that can help to manage all feedback through one dashboard. No need to change or swift to different pages all the time, you can easily reply to all of your customers in the same page. And the system could also download all feedbacks and analyze the data, and provide a suggestion from operation aspects.


Upfos is a One-Stop Omni-Channel retail management system. A tailored service to help grow your business better and faster. Our goal is to support e-commerce owners to become successful online sellers.


And UPFOS is trusted by many international brands, such as Swisse, Lancome, THERMOS, Ensure, Similac, SHISEIDO, Chemist Warehouse, and etc. If you have online stores on Shopee, lazada, tokopedia, bukalapak, alkulaku TIKI, Blibli, Sendo, Tiktok, Qoo10,JD.ID, JD central. Or Even you have independent selling websites from Shopify and Megento. You can visit www.upfos.com to check out your store risk, and it’s free.


They can help you to diagnose your store operation risk and differences with Top sellers. You can even have 3-month free trial for the ecommerce technology solution at https://go.upfos.com/

Unlock the full power of UPFOS and reach your business goals faster.

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